All in Narrative


Today marks the day that LNO STUDIO’s crowdfunding campaign starts! For those of you who are just hearing about LNO STUDIO for the first time, we’re a size-inclusive, made to measure womenswear brand offering modern wardrobe essentials. The first product we are working to launch is dress pants!

So what the heck does made to measure mean anyways?

It means that a garment is custom made to fit the measurements of an individual.

Sounds pretty amazing right?! I think so too! 


A close friend suggested that I write this post and to be honest I’ve put off writing this post for awhile because I wasn’t sure entirely where to start. However, after a recent conversation with a former colleague, I realized the importance of sharing this story. My goal in telling it is not to glorify my actions. Whatever I write will just be my summary and interpretation of the events since it’s impossible to capture every detail of what happened. My hope is that you will simply treat is as a story, not guidance on how to live your life. 

At the beginning of June last year, I woke up on Monday with no where to truly be. I didn’t have work because I’d quit my job. I never thought this would be me. The thought of messing up my perfect resume terrified me. The thought of not having all the answers terrified me. Yet here I was the girl who always had her sh*t together, suddenly didn’t have her sh*t together. 

I didn’t quit my job because I had an amazing plan lined up. I quit because I had no idea what to do with my life. My entire adult life, I’d always known my plan - be an entrepreneur. It was never a goal that I questioned, but suddenly what used to motivate me was something I wanted to escape from. I wanted all that pressure I was putting on myself to disappear. 


This blog post is one I’ve thought about writing for a few years, but I was never entirely sure how to approach the topic. 

Does anyone else have a love/hate relationship with fast fashion? 

From news articles to documentaries, the problematic nature of fast fashion is being reported on more than ever. What once was touted as a genius business model that minimized risks for retailers is now widely criticized for harming the planet. 

Having worked in the fashion industry and spent time educating myself on sustainable fashion, I know that fast fashion isn’t great for the planet. However, at the same time I know it can be difficult to consume sustainably 100% of the time whether it’s for price or size reasons. Many times the sustainable options are not offered in petite sizes. For example, while Reformation carries some options the number of styles they offer in petite sizes tends to vary from season to season. I hate to admit it but often times fast fashion brands like ASOS and Topshop do they best job catering to my size.


What is body positivity anyways? How did the movement start?

Scrolling through your Instagram feed or reading articles on Refinery 29, you’ve probably noticed the words “body positivity” thrown around. Body positivity was a concept I first encountered when I started blogging nearly 4 years ago. While I initially thought I understood what these words meant, over time I realized there was a lot more history that I needed to explore. 

Last summer, I spent time reading about the history of the fat activism movement in order to better understand the origins of the body positivity movement. Additionally, I interviewed a plus sized blogger, Nyla, who I had been a following on Instagram for a while and has strong understanding of the movement. 


I can’t believe I’m writing this sentence, but it’s been nearly 4 years since I started this blog. It’s incredible how the time has flown. Recently, I realized that I haven’t ever written a true “get to know me” post for the blog. Since there have been some new faces around recently, I felt compelled to write one. Happy reading and can’t wait to see if we have anything in common!


Today, I’m sharing a more personal post and talking about why I made the decision to start my own brand called LNO Studio (a size-inclusive, made to measure womenswear brand). While I haven’t talked about my career much in the past, I’ve decided it’s time to open up about it more. Not only is fashion a major part of my life from a blogging perspective, it’s also been a large part of my life from a career perspective too. 

Starting my own fashion brand is something I’ve dreamed of doing for a long time. Let me start with a confession I actually started this blog three years ago because I was too scared to launch my own brand then. I was worried that I would fail at starting a company so I decided starting a blog would help me dip my toes in the deep end first. Like many women, I’ve had this mentality of constantly needing to prepare as much as possible ahead of time for everything that I might need to know. This mentality was also present in my career decisions. Every job I ever took after college was with the intent of learning lessons I thought would one day be valuable for starting a company. I think it’s pretty apparent at this point that I’m a serious planner. However, I now realize that it’s impossible for me to know everything I’ll ever need to know ahead of time. Life is about learning and growing, and if I was a 100% prepared for every situation then I wouldn’t be experiencing either of these things so central to the human condition.