This blog post is one I’ve thought about writing for a few years, but I was never entirely sure how to approach the topic.
Does anyone else have a love/hate relationship with fast fashion?
From news articles to documentaries, the problematic nature of fast fashion is being reported on more than ever. What once was touted as a genius business model that minimized risks for retailers is now widely criticized for harming the planet.
Having worked in the fashion industry and spent time educating myself on sustainable fashion, I know that fast fashion isn’t great for the planet. However, at the same time I know it can be difficult to consume sustainably 100% of the time whether it’s for price or size reasons. Many times the sustainable options are not offered in petite sizes. For example, while Reformation carries some options the number of styles they offer in petite sizes tends to vary from season to season. I hate to admit it but often times fast fashion brands like ASOS and Topshop do they best job catering to my size.