All tagged entrepreneurship

WHY I DECIDED TO START MY OWN BRAND

Today, I’m sharing a more personal post and talking about why I made the decision to start my own brand called LNO Studio (a size-inclusive, made to measure womenswear brand). While I haven’t talked about my career much in the past, I’ve decided it’s time to open up about it more. Not only is fashion a major part of my life from a blogging perspective, it’s also been a large part of my life from a career perspective too. 

Starting my own fashion brand is something I’ve dreamed of doing for a long time. Let me start with a confession I actually started this blog three years ago because I was too scared to launch my own brand then. I was worried that I would fail at starting a company so I decided starting a blog would help me dip my toes in the deep end first. Like many women, I’ve had this mentality of constantly needing to prepare as much as possible ahead of time for everything that I might need to know. This mentality was also present in my career decisions. Every job I ever took after college was with the intent of learning lessons I thought would one day be valuable for starting a company. I think it’s pretty apparent at this point that I’m a serious planner. However, I now realize that it’s impossible for me to know everything I’ll ever need to know ahead of time. Life is about learning and growing, and if I was a 100% prepared for every situation then I wouldn’t be experiencing either of these things so central to the human condition.